# What is Creative Fatigue?

The drop in an ad's performance as the same audience sees it too often. Click-through slips, costs per result climb, and the usual fix is fresh creative rather than more budget.

## In real work

By week three the same shoppers had seen the dog-walker ad again and again, click-through had halved, and the media lead called creative fatigue and asked for fresh openers.

## Related terms

- [Text-to-Image](https://prompthausapp.com/learn/text-to-image.md)
- [Style Reference](https://prompthausapp.com/learn/style-reference.md)
- [Inpainting](https://prompthausapp.com/learn/inpainting.md)
- [Upscaling](https://prompthausapp.com/learn/upscaling.md)
- [Text-to-Video](https://prompthausapp.com/learn/text-to-video.md)

## How is this different from Googling it?

Google gives a definition. Prompthaus pairs each term with how it shows up in standups, PRs, prompts, and design reviews. Then it quizzes you until the word sticks. One term a day on iPhone.

- Category: Creative AI
- HTML: https://prompthausapp.com/learn/creative-fatigue
- App Store: https://apps.apple.com/us/app/prompthaus-ai-vocabulary/id6776314407