# What is Land and Expand?

Win a small initial deal, then grow revenue inside the account with more seats, products, or usage.

## In real work

Land and expand: close a 50-seat pilot, then expand after the team hits weekly active usage.

## Related terms

- [Go-To-Market](https://prompthausapp.com/learn/go-to-market.md)
- [Ideal Customer Profile](https://prompthausapp.com/learn/ideal-customer-profile.md)
- [GTM Motion](https://prompthausapp.com/learn/gtm-motion.md)
- [Pipeline](https://prompthausapp.com/learn/pipeline.md)
- [Pipeline Quality](https://prompthausapp.com/learn/pipeline-quality.md)

## How is this different from Googling it?

Google gives a definition. Prompthaus pairs each term with how it shows up in standups, PRs, prompts, and design reviews—then quizzes you until the word sticks. One term a day on iPhone.

- Category: Go-To-Market
- HTML: https://prompthausapp.com/learn/land-and-expand
- App Store: https://apps.apple.com/us/app/prompthaus-ai-vocabulary/id6776314407