# What is ROAS?

Return on ad spend: revenue from ads divided by what the ads cost, so $40,000 in sales on $10,000 of spend is a ROAS of 4. It ignores margins, so a healthy-looking ROAS can still lose money.

## In real work

The CFO didn't ask how cheap the AI-made cutdowns were to produce; she asked for ROAS, and they returned $3.80 in sales for every dollar of media.

## Related terms

- [Text-to-Image](https://prompthausapp.com/learn/text-to-image.md)
- [Style Reference](https://prompthausapp.com/learn/style-reference.md)
- [Inpainting](https://prompthausapp.com/learn/inpainting.md)
- [Upscaling](https://prompthausapp.com/learn/upscaling.md)
- [Text-to-Video](https://prompthausapp.com/learn/text-to-video.md)

## How is this different from Googling it?

Google gives a definition. Prompthaus pairs each term with how it shows up in standups, PRs, prompts, and design reviews. Then it quizzes you until the word sticks. One term a day on iPhone.

- Category: Creative AI
- HTML: https://prompthausapp.com/learn/roas
- App Store: https://apps.apple.com/us/app/prompthaus-ai-vocabulary/id6776314407