# What is Synthetic Media?

Images, video, audio or text generated or substantially altered by AI, rather than shot, recorded or written by people. The umbrella covers a generated product shot, a cloned voice and a face swap alike.

## In real work

The agency's AI policy says any synthetic media in client work gets flagged on the approval sheet, so legal and the client know exactly which frames were generated.

## Related terms

- [Text-to-Image](https://prompthausapp.com/learn/text-to-image.md)
- [Style Reference](https://prompthausapp.com/learn/style-reference.md)
- [Inpainting](https://prompthausapp.com/learn/inpainting.md)
- [Upscaling](https://prompthausapp.com/learn/upscaling.md)
- [Text-to-Video](https://prompthausapp.com/learn/text-to-video.md)

## How is this different from Googling it?

Google gives a definition. Prompthaus pairs each term with how it shows up in standups, PRs, prompts, and design reviews. Then it quizzes you until the word sticks. One term a day on iPhone.

- Category: Creative AI
- HTML: https://prompthausapp.com/learn/synthetic-media
- App Store: https://apps.apple.com/us/app/prompthaus-ai-vocabulary/id6776314407