Motorsport

What is Broadcast Rights?

The right to show a championship's races on TV or streaming in a territory, sold by the series to media companies.

sold by territory · the key opens the feed

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Broadcast rights are...

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In real work

When broadcast rights moved to a streaming service, marketing rebuilt the audience numbers it shows sponsors.

In the illustration

The camera follows a car and the feed reaches all four territory screens, but their shutters stay down. A key goes into territory 2's slot, that shutter opens and its screen shows the race.

Use it in a prompt

In your team workspace, explain how a change in broadcast rights in one country would change the audience numbers a team shows its sponsors. List what to ask the series for.

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