What is Donor Database?
Software, often a CRM made for fundraising, that keeps every donor and every gift in one place, so a nonprofit can thank people on time, see who gives each year, and plan who to ask next.
gift 4 logged · thank-you due
A donor database mainly tracks…
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In real work
The shelter's donor database is Bloomerang, a CRM made for fundraising, so the director can list everyone who gave last December and send thank-you notes.
In the illustration
A gift coin drops into the slot; the wheel turns to that donor's card, the tally ticks from 3 gifts to 4, and a thank-you flag pops up.
Pull everyone from the donor database in your workspace who gave last year but not this year, with their last gift and a one-line opener for a thank-you call.
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