AI Product

What is Gross Margin?

Revenue minus the direct cost of delivering it, usually shown as a share of revenue. For AI features, inference is part of that cost, so heavy use on a flat plan can push it toward zero or below.

1 flat fee · 40 tasks · margin 0%

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Gross margin is…

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In real work

Gross margin on the flat plan slid as power users ran agents all day, so the team added usage tiers before touching the base price.

In the illustration

A flat subscription fee sits on the revenue pan. Each task the customer runs drops a cost pellet on the other pan, and at task 40 the pointer reaches zero margin.

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Calculate the gross margin in your model for our AI plan from the price per seat, tasks per seat and cost per task I give you, then show the usage level where margin turns negative.

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