What is Jobs To Be Done?
A framework that asks what job a user is hiring a product to do. It focuses on the outcome they want, not the features they use to get there.

hired for the hole · not the drill
Jobs To Be Done focuses on the user's...
Write it in your own words in the app.
In real work
Use Jobs To Be Done thinking. What is the user actually trying to accomplish? Design for the job, not the feature.
In the illustration
The carousel swaps bits, but the eye stays on the panel; the spindle drops, a clean 6 mm hole appears and a picture hook seats in it.
Reframe the export request with jobs to be done in your docs tool: what is finance hiring the file to do, and what would make the file unnecessary.
Try it now
The fastest way to learn a word is to use it. Open this line in the agent you already work in and watch what it does. Change the tool to the one you use.
Go further
01Practice
Make it stick
One term a day, a short quiz, and sentence practice that checks your own words.
02Verify
Prove you know it
Pass the quiz and keep it in a Skills Wallet you can share with anyone who needs proof.
03Career
Find the work that uses it
See which roles lean on this vocabulary, and what they pay in year one.





