What is Lead Routing?
Rules or systems that send each lead to the right owner based on segment, territory, or skill.
mid-market lead → its owner
Lead routing decides…
Write it in your own words in the app.
In real work
Lead routing failed overnight. Mid-market leads sat unassigned for six hours.
In the illustration
Three tagged lead balls roll down in turn; the diverter flap reads each tag and swings, sending each into its own owner's bin; the mid-market ball lands last and its bin lights.
Write the lead routing rules in your CRM: by territory, then by segment, then round-robin, with a 15-minute response target and the fallback owner.
Try it now
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