Venture

What is Thin Wrapper?

A product that adds little beyond a model someone else makes. Investors worry about it because competitors can copy it quickly and the model maker can build the same feature into its own product.

thin shell · their model · quick to copy

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A thin wrapper is…

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In real work

Omar passed on the email-drafting tool as a thin wrapper, since the whole product was a single prompt on top of a model it rents from a provider.

In the illustration

The casing lifts off the product cabinet. Inside, the model maker's pipe runs straight to the answer chute with one prompt card clipped to it and nothing else. A second, identical casing then drops over the next branch of the same pipe.

Use it in a prompt

Use the product description below to test for a thin wrapper in your deal notebook: list what the startup built beyond the outside model, how long a copy would take, and what you could not verify.

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