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What is Hook Test?

Trying different openings, thumbnails, or posting times, then doubling down on what holds attention. The creator analog of iteration.

3 openings · 1 holds

Finish the sentencePrompthaus

A hook test is…

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In real work

They ran a hook test on three first lines, kept the one that held 3-second views, and stopped rewriting the rest of the script.

In the illustration

Two wobble and fall; one keeps spinning and a marker drops on it.

Use it in a prompt

Set up a hook test in your workspace: three openings for the same video, posted a day apart, and the retention at ten seconds for each.

Try it now

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