What is Reference Check?
A call to someone who has worked with the founders or used the product, made to test what the pitch says. The most useful ones often include people the founder did not suggest.
5 calls · 2 the founder did not suggest
A reference check is…
Write it in your own words in the app.
In real work
Sofia's last reference check was with a former customer the founder had not listed, who explained plainly why her team stopped using the product.
In the illustration
Three cords plug into the jacks inside the founder's list bracket and their answer flags drop. Then two more cords reach outside the bracket, to a former colleague and a customer the founder did not name, and those flags drop too.
Prepare a reference check call in your deal notebook with a founder's former manager: eight open questions on setbacks, hiring and hard feedback, and two answers that would call for a second conversation.
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03Career
Find the work that uses it
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