What is Synthetic Media?
Images, video, audio or text generated or substantially altered by AI, rather than shot, recorded or written by people. The umbrella covers a generated product shot, a cloned voice and a face swap alike.
3 of 5 made or altered by AI
Synthetic media is content that is…
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In real work
The agency's AI policy says any synthetic media in client work gets flagged on the approval sheet, so legal and the client know exactly which frames were generated.
In the illustration
Five items ride the belt; the arch reads each one, and the three generated or altered by AI drop into the bin tagged synthetic while the two captured from life roll on.
Tag each asset in your creative tool as fully generated, AI-edited or untouched, and list every piece of synthetic media on the approval sheet for legal.
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