What is Creative Fatigue?
The drop in an ad's performance as the same audience sees it too often. Click-through slips, costs per result climb, and the usual fix is fresh creative rather than more budget.
seen 6 times · clicks down by half
Creative fatigue sets in when…
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In real work
By week three the same shoppers had seen the dog-walker ad again and again, click-through had halved, and the media lead called creative fatigue and asked for fresh openers.
In the illustration
The same people pass the same card again and again; the repeat counter climbs to 6 and the click gauge sinks by half, until a refresh flag pops up.
The spring ad is showing creative fatigue. Make three fresh openers in your creative tool with the same product and offer, each with a new hook in the first two seconds.
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02Verify
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03Career
Find the work that uses it
See which roles lean on this vocabulary, and what they pay in year one.
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