What is Likeness Rights?
A person's legal right to control commercial use of their face, voice or likeness, often called the right of publicity. Cloning or generating a recognizable person for an ad needs their consent.
their face and voice · their consent
Likeness rights protect…
Write it in your own words in the app.
In real work
The team loved a generated lookalike of a famous chef for the pasta campaign, but legal killed it over likeness rights, so they cast a real chef who signed on.
In the illustration
The layout arm reaches for the face cast and the mic; the lock holds until the person's own key turns it, and only then does the arm lift them out.
Go through the shot list in your creative tool for likeness rights issues and flag any shot that shows, or sounds like, a real, recognizable person who has not given consent.
Try it now
The fastest way to learn a word is to use it. Open this line in the agent you already work in and watch what it does. Change the tool to the one you use.
Go further
01Practice
Make it stick
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02Verify
Prove you know it
Pass the quiz and keep it in a Skills Wallet you can share with anyone who needs proof.
03Career
Find the work that uses it
See which roles lean on this vocabulary, and what they pay in year one.
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