What is SQL?
Sales Qualified Lead. A lead sales has accepted as worth active pursuit toward an opportunity.
budget · timeline · buyer → SQL
In real work
SDR accepted the SQL after confirming budget, timeline, and a technical buyer on the call.
In the illustration
MQL balls roll up to the sales gate one at a time; three probes check budget, timeline and buyer; a ball that passes all three is stamped SQL and rolls out onto the deal track, the rest return.
Show the SQL conversion in your CRM by source for the quarter, and the source that produces the fewest accepted leads per hour of work.
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03Career
Find the work that uses it
See which roles lean on this vocabulary, and what they pay in year one.
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