What is Win Rate?
The share of opportunities that close as won, often measured over a period or segment.
6 won of 20 · 30% win rate
Win rate measures…
Write it in your own words in the app.
In real work
Win rate fell in enterprise. Review competitive losses and tighten discovery notes.
In the illustration
Closed deals leave the last station one after another; six drop into the WON bin and fourteen slide down the LOST chute, and the tally settles at 30%.
Chart the win rate in your CRM by segment and by rep, and name the stage where we lose most deals in the segment with the lowest rate.
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