What is Net Revenue Retention?
How revenue from existing customers changes over time after expansion, contraction, and churn.
100 → 125 · NRR 125%
Net revenue retention tracks…
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In real work
Net revenue retention hit 125%. Expansion from usage upgrades more than offsets churn.
In the illustration
The tank starts at the 100 line with the new-customer inlet capped; expansion pours in 35 while contraction and churn drain 10, and the level settles at 125.
Compute net revenue retention in your CRM for last year's cohort: expansion minus contraction minus churn, and the ten accounts that explain the result.
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