What is Land and Expand?
Win a small initial deal, then grow revenue inside the account with more seats, products, or usage.
land 50 seats → expand to 200
Land and expand means…
Write it in your own words in the app.
In real work
Land and expand: close a 50-seat pilot, then expand after the team hits weekly active usage.
In the illustration
The 50-seat module locks into one bay; its usage gauge climbs past the weekly-active line, then three more seat modules slide into the empty bays beside it.
Build the land and expand plan in your CRM for the three accounts that bought five seats: the next team to approach, the trigger, and the offer.
Try it now
The fastest way to learn a word is to use it. Open this line in the agent you already work in and watch what it does. Change the tool to the one you use.
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03Career
Find the work that uses it
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